Marketing research agency

Market research on Ural

Chelyabinsk, Vasenko str, 63-206

+7 (351) 264-01-77, 266-27-49, 235-05-39

01.12.15 Проведение холл-тестов в г. Челябинск

В нашем распоряжении появилось собственное помещение для проведения холл-тестов в г. Челябинск. Мы находимся в центре Челябинска в наиболее проходимой части ул. Кирова (Кировка). Комфортные условия позволяют проводить тестирование различных товаров или рекламных материалов в специально отведенном месте с привлечением большого количества респондентов. Помещение соответствует требованиям для проведения тестов с дегустацией. Предусмотрена возможность организации демонстрационной «витрины». Имеется 7 ноутбуков для проведения CAWI и CAPI опросов. Высокоскоростной доступ в Интернет (Wi-Fi). По запросу, готовы предоставить фотографии помещения.

25.10.15 Конгресс исследовательских агентств «NEW RESEARCH VISION 2015»

Директор маркетингового агентства Lite group Дмитрий Горбатов принял участие в работе очередного съезда маркетинговых и исследовательских агентств России, проходившего с 19 по 23 октября 2015 в г. Москва.

Конгресс профессионалов маркетинговой и исследовательской индустрии NRV – самое масштабное мероприятие исследовательской отрасли в России.

What we have

  1. WE HAVE OUR OWN DATABASE OF INTERVIEWERS, WHICH HAS AROUND 80 PEOPLE AND 40% OF THEM ARE OLDER THAN 40 YEARS OLD
  2. WE ARE ABLE TO ARRANGE FIELD WORK FOR MARKETING RESEARCH IN THE FOLLOWING CITIES: TYUMEN, OMSK AND SURGUT, WHERE WE HAVE OUR OWN RESEARCH TEAM COORDINATORS AND INTERVIEWERS
  3. MEDICAL MARKETING RESEARCH SURVEYS
    • Large database of medical consultants (over 400 people) covering 15 major medical specialties
    • Team of experienced interviewers and recruiting specialists, focusing on medical surveys, including online based surveys.
    • Ability to organise online based surveys for medical consultants, by using emails database or providing medical consultants with netbooks for a mobile survey in their workplace
    • We have experienced members of staff to arrange audits in pharmacies with the ability to provide photo report
    OUR EXPERIENCE: Every year we organise more than 30 marketing research projects in the medical sphere.
  4. HALL-TESTS
    • We have built up a team of interviewers and recruiting specialists, who can organise hall-tests of any varying complexity
    • We are able to carry out hall-tests in any part of the city, including provision of the following options:
      - PCs
      - Internet connection
      - refrigerating equipment
      - screen projectors
    • We can organise hall-tests with the option to pre-recruit people taking part in the hall -test
    • Our Company has experienced team of interviewers, who have been employed by our company for at least one year. We carry out a brief overview of research methods and questionnaire, prior to the start of each marketing research field work
    OUR EXPERIENCE: We have organised more than 50 hall-tests in 2010-2013, with more than 10 000 people being interviewed.
  5. MYSTERY SHOPPER
    • We have our own database of mystery shoppers, which includes more than 100 people, who have been trained; this option is available in the several cities and parts of the region as well as in the adjacent regions
    • Our database is designed to find a mystery shopper, who is completely relevant to our Clients shopper , based on characteristics such as such as gender, age and other social types
    • All audits can be equipped with Dictaphones, which provides a dialog between a mystery shopper and a shop assistant
    OUR EXPERIENCE: Every month we organise more than 400 audits, involving “mystery shopper” technique
  6. FOCUS-GROUPS
    • Our experience in organising focus-groups as well as technical equipment of our focus-rooms enables Lite Group Company to organise focus-groups of any complexity and fully meet our Client demands. More information is available in “Focus-room” section
    OUR EXPERIENCE: Every month we organise/take part in about 10-15 focus groups